I am a lover of anything Alan Partridge. I’ve watched the majority of Alan Partridge related programming, from The Day Today all the way to I’m Alan Partridge. Everything featuring him is utter genius and the actor who portrays him, funny man Steve Coogan, is hilarious.
So with fan-boy glee and much a-ha-ing I was completely excited when I was shown a trailer for Alan Partridge’s Mid Morning Matters. These couple of minutes showed me what I expected to be more hilarity from Norfolk’s
Alan is back on the radio for North Norfolk Digital, showing he has fallen even further, his dreams of going back to TV dashed! Mid Morning Matters is shown through two static cameras that act as webcam feeds to the live show on the internet. It also seems ironic that this show takes place on the Foster’s website (yes, the Australian lager) rather than on TV, adding to the comedy that Alan is completely worthless, though Coogan still pulls it off to the same level as before.
Alan is joined by his co-host, Simon, played by Tim Key. Simon is somewhat smarter than Alan, and therefore Alan always keeps him down, attempting to cling to what little authority he has left.
Through the interactions between the two, as well as with a guest, we find that Alan has not grown to accept the people of this world and remains as insensitive as ever, even going so far as to ride a bike for 30 minutes just to prove his guest wrong.
Mid Morning Matters is a perfect addition to the Alan Partridge series, this first episode of a new series appearing promising for a great set of well-written webisodes.
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